Unmatched Determination.

Today’s Marketing Cookie is a story worth retelling, celebrating an incredible journey and the triumph of one woman's grit.

It was a blazing hot summer day, and the air was thick with excitement at the AAU Championships. The track and field team from Dallas arrived with determination, ready to make history. As the events unfolded, the Dallas team sprinted, leapt, and hurled their way through the competition, relentlessly accumulating points. The scoreboard told a tale of perseverance and skill, with the team from Dallas scoring an impressive 30 points.

The tension was palpable as the final events concluded. Spectators and competitors alike marveled at the sheer willpower and talent on display. Teams from across the nation had given their all, but none could match the remarkable performance from Dallas. Whispers of admiration spread through the crowd as the announcement was made: the team from Dallas had clinched the national team title.

In the aftermath of the celebration, the Dallas "team" that had outscored entire squads to claim the championship was, in fact, just one remarkable athlete. Mildred "Babe" Didrikson stood proudly, the sole member of her team, having single-handedly achieved what seemed impossible. Out of 10 events in the competition, Babe participated in 8 and won 6 of them. Remarkably, her individual score of 30 points was 8 points more than the entire 22-member second-place team, and her national victory served as the qualifier for the Olympic trials that year.

At the 1932 Olympics in Los Angeles, Babe Didrikson solidified her place in history as one of the greatest athletes of all time. Despite the rules limiting women to compete in only three events, she dazzled the world with her versatility and skill. Babe won gold in both the javelin throw and the 80-meter hurdles, setting world records in each. She also earned a silver medal in the high jump, narrowly missing a third gold due to a controversial ruling on her jumping style.

As many of Babe's records are surpassed over time, there’s a risk that her amazing legacy will fade away. So, I shared it today so her story will endure and inspire you to push boundaries and believe, as she did, that anything is truly possible. As you accomplish amazing things, perhaps we will be retelling your story one day to energize future generations, and it will be just as today’s fortune says, "Your talents will be recognized and rewarded."