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Your smile is a curve that can get a lot of things straight.

Krister Dunn
Today's fortune submitted by:
Krister Dunn

Washington D.C., DC, USA

Krister Dunn is the VP of Business Development at Reliable Technology Services, a leading managed IT services provider in Maryland, serving small to mid-size businesses in the Baltimore and Washington, D.C. metro area since 2003. Formerly a senior banking and financial executive with 15+ years in commercial lending and real estate, he leverages his expertise in strategic planning and client relations to drive growth and enhance operations.

Krister and I went to college together many moons ago. It's been a pleasure to see him excel in his career, and I'm grateful for his support of my cookie blog project.

The Smile Advantage.

Navigating the world of business feels a bit like riding a roller coaster with all its ups, downs, and, yes, plenty of curves. Let's start with the learning curve—it's like the first big climb. You're gripping tight, learning as you go, and hoping you're ready for what's next. Then there's the bell curve, like a map of the coaster's layout, showing where everyone else is on the ride—it helps you figure out if you're on the right track or need to take a daring leap.

Next up, the product life cycle curve—it's the full coaster experience from the thrilling launch to the nostalgic end as it coasts into the station. Each part of the ride requires a different approach, much like how you need to adapt your strategy at each stage of a product's life. The S-curve and J-curve are those unexpected loops and sharp turns. At first, you're not sure if you're headed for a scare with slow growth or losses, but then—boom!—you're zooming along the track with rapid gains.

And let's not forget the growth curve. It's your photo finish, capturing the moment you started at the base and soared to the top. Lastly, the smile curve—created by Stan Shih, the founder of Acer—this one's all about finding joy in the ride, especially in dreaming up ideas and connecting with your customers. It reminds us that the real treasure is in those high-value moments of innovation and heartfelt connections.

Yet, amidst the exhilarating twists and turns of business's roller coaster, today's fortune reminds us of something simple yet profound, not found on any curve chart—not even the smile curve. In the world of marketing and business, while we navigate the curved paths of digital trends, complex strategies, and sophisticated analytics, we often overlook the simplest, most ancient tool in our arsenal: a genuine smile. 

But not just any smile. The fortune highlights your smile specifically—that warm, infectious curve that has the power to straighten out complexities, calm tensions, light up a room, or break the ice and open doors to new opportunities. It is as today's fortune says, "Your smile is a curve that can get a lot of things straight."

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

Krister Dunn

Unpackaged in: 

Washington D.C., DC, USA

Cookie Ingredients:


What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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