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You have musical talents. Make them known.

Marsh Sutherland
Today's fortune submitted by:
Marsh Sutherland

Boston, MA, USA

Marsh Sutherland, recruiting at Vizit, excels in full-cycle recruitment for various departments with a 2-week fill rate and 85% acceptance rate. Skilled in team leadership and training, he's adept at identifying talent in the tech landscape. Closed 84 employees and 30 interns for Ocient, is an 8X startup founder, and TechStars advisor.

Marsh is a good man! He has sent me more fortunes than anyone and has been endlessly supportive of my Cookie blog project. I'm incredibly grateful for his unwavering support—it truly means the world to me.

Your Photos Never Sounded So Good.

Today's Marketing Cookie is about photos that sing.


There is an old saying, "a picture is worth a thousand words," and thanks to Shuttersong, great photos are no longer silent. With a simple click of a button, your photos can speak, they can sing, and unlike videos, they've never looked so good.


Visual content is shared and liked as many as twelve times more than text or links on social networking sites. Agencies like ours have been working in a perpetual huddle to develop strategies for maximizing the power of photos for the brands we represent. We do this because it works. We overlay brand messaging on photos, add quotes, captions, sayings, offers, and calls-to-action, all in an attempt to extend the power of photos into a vehicle for delivering more prospects into the sales funnel.


For instance, the following photo was submitted by an enthusiastic M&M's fan, and her quote was printed on the image. Imagine how much more powerful this photo could have been if Jennifer had used Shuttersong to record herself saying, "I LOVED it." Wow! No matter how you look at it, even though the M&M's marketing team used ALL CAPS to capture Jennifer's excitement, something is lost in translation. Seeing the transcript of her quote will never be as impactful as hearing the excitement in her voice.


Capturing user-generated photos is but one example of how Shuttersong presents an untapped, new opportunity for marketers. With some clever thinking, brands can also use Shuttersong to deliver rich media advertising messages in the photos already being published, shared, and syndicated through all social channels.


Best of all, users do not need the free Shuttersong app to hear your photos. Watch the video below to get a great sense of how Shuttersong works, and you'll see what today's fortune is talking about as it says, "You have musical talents. Make them known."

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Marsh Sutherland

Unpackaged in: 

Boston, MA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"The only things restricted are the best things."

What marketing says:

"Some restrictions apply."

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by Myles Bristowe

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