Contemplation.

Today's Marketing Cookie suggests that your unconventional idea is probably a good one, and you should go for it! Yes, I’m speaking directly to you. No, not you in the front… could you move your head to the left, please? YOU! Yes, you. You know exactly who you are.

You've been toying with a new idea for your marketing plan, one that's just crazy enough to work. So what if your company is very conservative and the prospects in your industry might not respond well to the idea? It's time to shake things up! Your idea is precisely what your company needs to stand out from the competition. You've been "playing it safe" for too long, and your numbers are dwindling. Although it will require all the courage you can muster to give it a try, I promise that it will be well worth the effort.

The truth is, everything in marketing involves a risk—even not taking a risk is a risk. Our most successful clients allow us, and even encourage us, to push them out of their comfort zone and to think of ideas that no one in their right mind would consider. I'm not sure what killer idea you're mulling over, but I'm pretty sure that's why you're grinning right now. Yes, I'm talking about you. I can totally see your grin.

Come on, you've done your homework. You know how to track and measure the results, and you already know that your idea will draw attention to your company. So, I triple-dog-dare you to give it a try. Is my crazy idea of writing marketing blogs every day about fortune cookies a good idea? Of course, it is! If you pursue something you believe in, you will surely receive the credit you deserve.