top of page

When you speak honestly and openly, other truly listen to you.

George Nikanorov
Today's fortune submitted by:
George Nikanorov

New York, NY, USA

George Nikanorov, a Marketing Leader, has boosted SaaS sales by 200% and excelled in financial compliance and IT. He's revitalized marketing, led successful launches, managed acquisitions, and secured 'diverse supplier' status, driving significant revenue and opportunities.

George has very supportive of the cookie project and had been a very good friend to me over the years. I'm grateful that he keeps in touch and always look forward to our chats.

The Miracle of Truth.

Today's Marketing Cookie is about speaking the truth, the whole truth, and nothing but the truth.


Admitting a mistake as an individual before the problem has been fully discovered takes courage. Proactively admitting a mistake as a company takes a miracle. In many cases, people and companies alike won't admit a misstep unless there's no other viable option. Even in doing so, some will twist things around in an attempt to deflect ownership of their mistake in order to transfer part of the blame to someone else. At the end of the day, people want to look good, or at least not look bad, and they will do and say whatever is necessary to preserve how they look.


A change is coming.


Through the use of social media, consumers are voicing their opinions in the open and companies are responding. Customers are providing ratings, rankings, and recommendations, and companies are paying attention. While not all the comments are authentic, and not all the ratings are honest, companies are looking for ways to improve their reputation. There is an exchange of ideals being transferred between companies and consumers, resulting in a new currency of honesty that some companies are already taking to the bank.


People have long been astonished when someone tells the honest truth, and no one was ever shocked by someone telling lies. The standard seems to be backward. Because of social media, however, truth is becoming the new black. For example, when the CEO of Domino's Pizza used their advertising budget to launch the "Our pizza sucks" campaign on TV, consumers responded positively. The customer had been saying that Domino's pizza sucked, and the company did something unexpected by agreeing openly. When Domino's admitted their mistakes on national television, the consumer became curious to see if the pizza had gotten any better, and they ordered delivery at record levels.


It was a miracle.


As marketers, we strive to create messaging for the company from a position of strength, and to shine a positive light on the features and benefits of the products we're selling. Meanwhile, the customers may not be in agreement with such claims. Promoting a message that is not in alignment with public perception can further demote the company's reputation. Understandably, being known for dishonesty will have an adverse effect on revenue, and you can't make that up in volume.


In an age when the voice of the customer has become louder and more trusted than the statements of a company, it is becoming more important to listen than it is to speak. When you do speak, however, I encourage you to speak the truth...even when the truth hurts because it is as today's fortune says, "When you speak honestly and openly, others truly listen to you."

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

George Nikanorov

Unpackaged in: 

New York, NY, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

Learn to speak marketing.

Translate

Get cookie alerts.

Have Today's Marketing Cookie delivered directly to your inbox every morning.

Today's Marketing Cookie

TM

by Myles Bristowe

bottom of page