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What great things would you attempt if you knew you could not fail.

George Nikanorov
Today's fortune submitted by:
George Nikanorov

New York, NY, USA

George Nikanorov, a Marketing Leader, has boosted SaaS sales by 200% and excelled in financial compliance and IT. He's revitalized marketing, led successful launches, managed acquisitions, and secured 'diverse supplier' status, driving significant revenue and opportunities.

George has very supportive of the cookie project and had been a very good friend to me over the years. I'm grateful that he keeps in touch and always look forward to our chats.

The Courage to be Brave.

Today's Marketing Cookie is about having the courage to be brave.

Oh sure, why not set up the fortune so there wouldn't be any possible excuse not to try and attempt something great. If there isn't any chance of failure, how great can what you choose to attempt really be? I believe that accomplishments get their greatness when the stakes are high, when the odds of success are slim or unknown, and when the problem has never before been solved. That's how it was for Neil Armstrong, a celebrated American hero who passed away this week. When he took that "small step" onto the surface of the moon, he personified America's determination to overcome impossible challenges and achieve greatness.

Steve Jobs attempted great things at a time when reviving Apple looked to be nearly impossible. Today, Apple has more cash reserves than any company in the history of the world. He revolutionized the music industry with the iPod and iTunes, he revolutionized the movie industry by funding Pixar at a time when no one else would, he revolutionized the mobile industry by creating the iPhone, and he revolutionized the tablet industry with the creation of the iPad. He did all of this while his health was deteriorating. For most people, failing health would hinder our pursuit of success. For Steve, his health was a motivator, saying, "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important."

Today's fortune wants us to think of the great things we would attempt if we knew we could not fail, but I want to know how much failure you are willing to endure to achieve the success you desire. Do you have the courage to take your small step on the surface of the moon? I've learned that any challenge I face is not as critical as my attitude toward it, for it is my attitude that will determine my success or failure. I believe it is true for you too. If you don't believe in yourself, your team, or your company, you have already been defeated. It may well be easier and fun to answer today's fortune having the comfort of a safety net beneath you, but what are you willing to attempt when the odds of success are slim or unknown?

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

George Nikanorov

Unpackaged in: 

New York, NY, USA

Cookie Ingredients:


What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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