Create Simplicity.

Today's Marketing Cookie is about keeping things simple.

Unless you are riding in the van with Mr. T, Hannibal, Faceman, and Murdock, you're probably not a member of the A-Team. Which means you should leave the overly elaborate, implausible plans to them. Even if you're pretty good with a blowtorch, class "A" explosives, and can disguise yourself as an elected official, you'll still be much better off when you keep your plans as simple as possible.

When there are a lot of dependencies and too many moving parts, there's a higher likelihood that something will break down, fall over, or screw up. This is true in life, and it is especially true in marketing.

We are a Unified Marketing agency. This means we generate revenue for our clients through the integration of multiple marketing and advertising channels, such as broadcast TV and radio, direct mail and print advertising, and all things digital, such as the website, search engine marketing, social media, email nurture programs, and mobile. Whew! Did you get all of that?

There are a lot of moving parts in building, managing, and tracking all of those integrated lead sources, and it took us a long time to master integrated measurement. Our marketing plans, when you see them, are very sophisticated and the matrix for tracking first-touch-through-final-touch lead attribution can be complex.

However, by having our A-Team in the background matching the data and connecting all the dots, we create a simple picture for our clients. The simplicity of the results justifies the complexity of our plans, and we love when a plan comes together! Since we are fanatics about measuring, our clients can simply see where their marketing dollars are working the hardest and identify any waste. Such insight makes their life easy. We do this because we believe, as today's fortune says, "Things in life should be simple rather than complex."