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Look up an old friend if you're feeling down.

Vic Beck
Today's fortune submitted by:
Vic Beck

Washington D.C., DC, USA

Sr. Director of Media Operations at Northrop Grumman and Navy Reserve Rear Admiral, Vic Beck, develops and leads strategic communication initiatives for global companies and government entities. Recalled twice for duty in Iraq and Afghanistan, his innovative approach has earned numerous awards.

Vic and I served on the board of directors together for AMA Boston and I will always admire his wisdom and professionalism.

Saving Douglas Camp.

Today's Marketing Cookie is about the power of marketing.


We all have a special place we enjoyed as kids during the summer. It was a place we loved, that will always stay cherished in our memory. However, with the passing of time, we grew up, got busy, moved away, and never went back. Maybe it was your grandparent's farm, an old drive-in theater, a roller skating rink, or perhaps an amusement park. Unfortunately, no one else from the good old days has been back either, and it's been abandoned, condemned, torn down, and forgotten.


There was one special place in particular that I remember from my childhood with such fondness called Douglas Camp. My family went there every summer and I made more friends than I could count. I went off to college, got married, moved away, started my career, and had three children. I guess you could say that life happened. I got busy and never returned.


Three years ago, I began reminiscing about the joys of my childhood. I was really missing my old friends from camp, and being a "marketing guy," I decided to start a Facebook group. The word spread quickly. More than a hundred and fifty people whom I had not seen nor heard from in twenty years began joining our camp reunion group. They started uploading old photos and sharing stories. It was just like we were kids again! I felt like a piece of me that had been missing was restored. The next summer, we announced on Facebook that we were having a reunion at Douglas Camp, and again, the word spread.


When I drove over the old bridge and onto the camp grounds for the first time in twenty years, I was heartbroken. The program for teens had been shut down for at least fifteen years, the grounds were neglected, the buildings were falling apart, and most of them needed to be torn down. The only people still working to keep the camp were now seventy and eighty years old. Where were the younger generations? Didn't anyone care? Our beloved camp, where so many cherished memories were first created, had somehow been forgotten.


For the past two years, we have been raising money, coming back to the camp on weekends, and working to restore our camp. We had been away far too long, and now it was our turn to care for our camp. Our goal is to bring back the youth program, so future generations can once again create memories of their own. We've made excellent progress, yet there is so much more to be done.


At the end of the day, the reunion happened because of marketing. We spread the word, we shared stories and people came. We connected them with the wonderful memories they had forgotten and with one another. Luckily, we started the work on Douglas Camp before it was too late, and in the process, we became best friends all over again. That, my friends, is the brightest side of marketing. You too have the power to connect with people and the important things in life, and you can do so in a very meaningful way! All you have to do next is start.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Vic Beck

Unpackaged in: 

Washington D.C., DC, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Participant award counts"

What marketing says:

"Award winning."

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by Myles Bristowe

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