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It takes a lot of time to achieve instant success.

Annita Avila-Sharpe
Today's fortune submitted by:
Annita Avila-Sharpe

Lake Forest, CA, USA

Annita Avila-Sharpe, Senior Marcom Specialist at Epson America, excels in creative and strategic marketing. Skilled in B2B and B2C sectors, she leads in brand development, digital campaigns, and market share growth. Known for innovative solutions and effective project management, Annita drives success while mentoring teams.

Instant Success.

Today's Marketing Cookie makes me smile. You might expect me to dive into the intricacies of long-term marketing strategies and how they pave the way to success, but I'd rather talk about the benefits of failure. The deeper I delve into the marketing world, the more I'm reminded of how much there is to learn – especially the basics. Interestingly, the most valuable lessons I've learned stem from my biggest blunders.  

The truth is that you can't make all of your best mistakes on your first day. To be a world-class expert, you need to make and learn from a lot of errors, and do so over the course of many years. I've found that the only way to navigate the living room in the dark is to have already tripped on all the furniture several times before. Just like a video game, it takes time to learn where all the pitfalls are and how to eventually skip past them.  

With two decades of marketing experience under my belt, I've gathered a wealth of hard-earned insights that help me hit the ground running, achieving quicker results.  And I always succeed, except for when I don't. When I miss the mark, it's usually because I strayed from the foundationals, and making a mistake like that, will get you every time!   

Lucky for our clients, my team has more than a hundred years of mistakes between us. With a stockpile of failures like that, one can only imagine the instant success we can achieve!

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

Annita Avila-Sharpe

Unpackaged in: 

Lake Forest, CA, USA

Cookie Ingredients:


What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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