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If you are still hungry, have another fortune cookie.

Jo Ann Herold
Today's fortune submitted by:
Jo Ann Herold

Atlanta, GA, USA

Jo Ann Harold, CEO of Herold Growth Consulting, is celebrated for brand growth and teamwork. With a track record in C-suite roles at McDonald's, The Honey Baked Ham Company, Interface, Inc., and Arby's, she excels in strategic direction and innovation. An award-winning leader, Jo Ann also engages in academia, speaking, and writing.

I had the privilege of meeting Jo Ann through the AMA when we were both presidents of our local chapters. She is one of the most dynamic, creative and intelligent people I know.

Stay Hungry.

Today's Marketing Cookie reflects a commitment I've made, but a task I wished to defer. It's true. I awoke just before 5 AM, as I always do, but today I did not want to crack a cookie. I'm tired. I've had a long week, faced challenges, put out fires, and solved problems. I'm short-staffed, low on energy, and lacking imagination.


So, rather than writing today's cookie, I played solitaire on my iPhone... twice. Then I checked Facebook, Twitter, and LinkedIn... but still no cookie. A couple of hours later, I made coffee for my wife and patted our little dog on her head... for a half hour. All the while, the cookies were calling to me, "HEY! What about today's cookie?" Guilt. Shame. Rationalization.


Then I thought of what George Horace Lorimer, one of the greatest American journalists and authors, once said, "You've got to get up every morning with determination if you're going to go to bed with satisfaction." He was right. As the editor of the Saturday Evening Post, he had to publish the paper on time, maintain the high quality his readers expected, and I'm certain he never let playing solitaire or patting his dog on the head get in the way of his commitments. If he could remain committed to the Post on Saturday evenings, I could remain committed to Marketing Cookies on Saturday mornings.


So there.


If we are serious about our commitments, and if we are still hungry, then we must push forward. It's true for you as a person. It's true for you as a marketer. And it's also true for your company. Every day we must wake up with the will to keep our promises, and for me, today is no exception. So yes. Although I am tired, I am still hungry. I am satisfied to say that Today's Marketing Cookie has been brought to you by sheer will and determination... and now I will rest.

Nutritian Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Jo Ann Herold

Unpackaged in: 

Atlanta, GA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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Today's Marketing Cookie

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by Myles Bristowe

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