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If I bring forth what is inside me, what I bring forth will save me.

Diana Ermini
Today's fortune submitted by:
Diana Ermini

Boston, MA, USA

Diana Ermini, Head of Financial Institutions at Galileo Financial Technologies, excels in enterprise marketing and strategic execution. Known for enhancing financial services marketing, she has led significant projects and campaigns, consistently recognized as top talent within the industry.

Trust Your Gut.

Today's Marketing Cookie asks the question of whether marketers should listen to their intuition or ignore it. I've had the pleasure of meeting Kevin Clancy, who co-wrote an award-winning book, "Your Gut is Still Not Smarter Than Your Head". Mr. Clancy taught me that marketing has traditionally been gut-driven, undisciplined, and often unaccountable. He explained that disciplined marketing is important in every crucial type of marketing decision. I was convinced! I believed that if I had the data to back up my decisions, it would always prove to be better than trusting my emotion.


On the other hand, Steve Jobs said, “You have to trust in something— your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”


Steve did everything based on gut. In fact, when asked if he used focus groups to design revolutionary products, he said, "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."


Although, I still use numbers, testing, and measurement to choose my next marketing moves, I sometimes wonder if perhaps my gut is smarter than my head, too. If Steve had ignored his intuition, and gave preference to the focus group results, we'd all still be using mobile phones with dozens of tiny buttons and slide-out keyboards. Maybe what came forth from inside Steve has saved us all.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Diana Ermini

Unpackaged in: 

Boston, MA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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by Myles Bristowe

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