Dress For Success.

Today's Marketing Cookie says it's time to refresh your brand's look. My father had a timeless wardrobe—literally. His outfits from before I was born lasted through the Eighties, nearly coming back in style by the Nineties. Similarly, don't let your logo age into obsolescence.

Dad's style was frozen in time. Every "new" outfit he purchased was somehow a replica of the old. Its a mystery of where he found new version of such outdated stuff.  It's a familiar scene with some businesses though. 

Founders can be consistent to a fault, everything about their company brand completely predictable and unchanging—until the market shifts. Younger, dynamic competitors start to outpace them, and that's when the hard truth hits. Change or become irrelevant.

The reluctance to rebranding can be strong. Founders cling to the old even when data shows a fresh image could rejuvenate the business. The challenge is accepting that change is necessary for growth. It's not just about a new look; it's about staying relevant and competitive.

For the love of all good aesthetics—PLEASE don't allow your company to go around looking like my dad anymore!! It's time for you to bring your appearance up to the same standard of quality that you hold for the delivery of your products and services. Remember, your brand, website, and marketing are often the ONLY opportunities you have to make a great first impression, so please make sure you're well-dressed!