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Don't be over self-confident with your first impression of others.

Philip Crampe
Today's fortune submitted by:
Philip Crampe

Woburn, MA, USA

Philip Crampe is the Customer Relations Manager at JVJ Solutions Limited, bringing 20 years of experience in transportation and distribution. Known for his expertise in materials management, cost reduction, and lean manufacturing, Philip excels in organizational and problem-solving skills. His proactive approach and ability to tackle marketing challenges make him a valued leader and visionary in enhancing business-to-consumer relationships.

I had the pleasure of working with Phill for several years, where his drive to experiment with new tactics and marketing technologies significantly boosted our lead generation efforts.

First Impression

Today's Marketing Cookie offers an important word of caution. From childhood, we encounter a diverse array of people—at school, in the neighborhood, at church, and in various community groups. As we age, start working, driving, and attending college, our circle expands further. We meet people who are nice, wild, mean, artistic, ill, and more. Eventually, we begin to notice that new acquaintances remind us of others we've met, and we may categorize them based on past experiences.

In the first twenty years of life, we are busy meeting new people. In the following decades, we encounter fewer new "types of people" and start to categorize new acquaintances based on earlier interactions. By the time we reach forty, we realize that people are more complex than the superficial profiles we created. Although new individuals might initially remind us of others, a deeper look often reveals unique and unexpected qualities. I've learned that people are wonderfully unique, and although it's easier to profile, I now try not to group people as "types" but rather remember them by what they say about themselves. This approach has led me to rediscover individuals I had previously misjudged based on a first impression.

As marketers, we often create profiles for our prospects based on life stages or job roles. For instance, sending direct mail to new mothers with a baby image may resonate well. However, even with attempts to personalize, such messages can feel one-dimensional. As companies engage with customers on social media, we find that audiences seek deeper, more individualized interactions. People want to be recognized as unique individuals, not just part of a target audience.

Let's challenge ourselves to look beyond initial impressions and deeply understand the unique stories and needs of each individual, enhancing our strategies and enriching our professional relationships.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

Philip Crampe

Unpackaged in: 

Woburn, MA, USA

Cookie Ingredients:


What marketing is really saying:

"No one but us sells this model."

What marketing says:

"We will beat any competitor's price on this model, or it's free!"

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by Myles Bristowe

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