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Come back later... I am sleeping. (yes, cookies need their sleep, too)

Jamie Van Iderstine
Today's fortune submitted by:
Jamie Van Iderstine

Montclair, NJ, USA

Jamie Van Iderstine, EVP of Client Engagement at Lumanity, excels in delivering market access solutions for pharma and biotech sectors. With over 13 years in marketing and consulting, she's adept in immunology and rare diseases, influencing payer channels and strategy. An MM&M 40 Under 40 honoree, Jamie is a recognized thought leader committed to enhancing brand access.

Come Back Later.

Today's Marketing Cookie made me chuckle because after writing these cookie posts every day for nearly four months straight, there are some days when I don't want to write anything and I'd rather just rest. For some reason, however, I keep writing them, and I think it's because I love it. I've learned that if you love what you do, it never really feels like work. However, sometimes you simply need to take a break, catch your breath, and come back refreshed.

Last year I did a lot of flying across the country and speaking at various marketing conferences. While it was a terrific experience and quite wonderful to meet so many smart people, I was running myself ragged. Speaking was a terrific way to raise awareness for our agency, but after missing time with my family and not being in the office for more than a few days at a time, my team agreed it was time to rest.

This year, we cut way back on speaking engagements to just once per month, and it has been wonderful. I think in some ways, writing these marketing cookies every day has filled the gap in my schedule, which gives me cause to wonder, will I grow weary of writing every day? I suppose so. When that happens, I'll hang a sign on the blog that reads, "Come back later... I am sleeping." (Yes, Marketing Cookies need their sleep too.)

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

Jamie Van Iderstine

Unpackaged in: 

Montclair, NJ, USA

Cookie Ingredients:


What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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by Myles Bristowe

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