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By reading a good book this month you will gain new insight.

Katherine Conroy
Today's fortune submitted by:
Katherine Conroy

Seattle, WA, USA

Before her passing, Katherine Conroy, served as Sr Manager Product Marketing at Cadence 3. She was celebrated for her strategic insight and transformative marketing with Microsoft and Cisco. Renowned for innovative GTM and brand management, she boosted revenue and promoted an inclusive, collaborative culture. Her expertise in strategic planning and global marketing launches made a significant impact in the industry, leaving a lasting legacy.

I met Katherine at my first AMA Leadership Summit, and over the years we became very good friends. Her energy and sense of humor has been sorely missed.

I Hate Reading.

Today's Marketing Cookie is about having the patience for reading.


I am hesitant to admit how much I have always disliked the activity of reading, especially fiction or any books written solely for the purpose of enjoyment. I find that reading stories requires me to slow down my imagination to keep pace with the author. It is a struggle to maintain focus, and I simply don't have the patience for learning in such a passive way.


Some of the most influential people I admire, and whose character I wish to emulate, were known to be avid readers. They had access to the smartest thinking from all periods of history and tapped directly into that knowledge. Knowing that my historical heroes have attributed a portion of their success to how much they loved reading, I have struggled many times to pick up and get through one book or another. On the rare occasion that I was able to read through an entire book, I celebrated its completion with relief.


Some years ago, I explained to a colleague my displeasure with reading and the guilt associated with my preference for ignorance. Seeing how badly I felt about the whole thing, he offered me a generous condolence by quoting Albert Einstein, who said, "Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking."


I've never forgotten these words, as they have given me permission to let my mind wander without restraint. In that moment, I was set free from the confines of the printed page and started a new chapter in the exploration of knowledge. The irony is that once I released the heavy burden of reading, I somehow discovered a great love for writing. Perhaps even more ironically, we are publishing a new Marketing Cookie book this fall. Who knows, maybe I'll read it.


I suspect, if you've made it this far in today's post, you, unlike me, probably enjoy reading. If that is the case, I shall always be envious of you. I hope you find great pleasure and wisdom in whatever book you choose to read next. Perhaps today's fortune will come true for you as it says, "By reading a good book this month you will gain new insight."

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Katherine Conroy

Unpackaged in: 

Seattle, WA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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