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Before you receive, you must give.

Shawn Mathews
Today's fortune submitted by:
Shawn Mathews

Marlborough, MA, USA

Shawn Mathews is a seasoned industrial painter with extensive experience across various industries. Currently at Ken's Foods, he previously honed his skills at Global Power Equipment Group and as a Senior Paint Technician at Lenze Americas Corporation, before working with EAW – Eastern Acoustic Works. His career reflects a commitment to excellence in industrial painting techniques and project management.

Shawn was like a big brother to me back in the good old days. Your friendship always made the tough days easier and the good days even brighter.

Unconditional Giving.

Today's Marketing Cookie emphasizes the importance of giving without expecting anything in return. It is transformative and elevates givers from mere human-beings to a higher lever of human-kind.

When a company gives money, products, or services to a non-profit but attaches terms and conditions to the donation, it qualifies as sponsorship, not giving. Sponsorship involves expectations of receiving something in return, such as exposure or impressions, which differs from the unconditional giving discussed here.

One exemplary model of unconditional giving is Google's Grant program for non-profits. At one time, I managed over $100,000/month in free ads for several non-profits and Google never asked me to display their logo or mention them in press releases. The advertising was given freely. 

Google established their grant program before becoming the number one search engine, before owning YouTube, and before "Google" became a verb. 

Other search engines lack similar grant programs and do not give unconditionally. I know because I've checked many times. It makes me wonder if the market share of the other guys is affected by their lack of giving. 

If you're wondering if there's room in the world for another unconditional advertising grant program, just ask any soup kitchen, orphanage, or homeless shelter if they would appreciate some free advertising. 

Marketing professionals can learn from Google's example that generosity without strings attached not only supports worthy causes but can also subtly enhance a company's reputation and foster goodwill. By giving unconditionally, businesses can differentiate themselves in a competitive landscape and build a legacy of positive impact that goes beyond mere financial success.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value


Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.








Submitted by:

Shawn Mathews

Unpackaged in: 

Marlborough, MA, USA

Cookie Ingredients:


What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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by Myles Bristowe

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