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Be tactful: do not overlook your own opportunity.

Myles Bristowe
Today's fortune submitted by:
Myles Bristowe

Orlando, FL, USA

Myles is the founder of Wicked Good Results where he creates lead generation strategies and campaigns for clients with nerdy enthusiasm that turn clicks into new customers.

Two Important Factors.

Today's Marketing Cookie is about two important factors of leadership.


I am writing today's cookie from Terminal B at Logan Airport in Boston while waiting to board my flight to Chicago. I am excited this morning because, over the next two days, I will be attending a series of meetings as a new member of the International Board of Directors for the American Marketing Association. The nomination to such a position was a great honor, and I was profoundly humbled to learn that I had been elected by the members to serve them as best I can over the next three years.


Seven years ago, a few of us set out to improve the Boston Chapter by meeting every Saturday morning from 8:30 to 10:29... because no one should ever meet for two hours. We met like that for one hundred and seventy consecutive Saturdays and grew our chapter one week at a time. It wasn't easy, and although we made a lot of mistakes, our chapter grew from the seventh largest to the fourth largest chapter in North America. Our use of social media served as a model for the Association's social networking site, and our Score Card template is being used by most local chapters to measure and optimize performance. The two terms I served as President were among the most challenging and rewarding of my career as a marketing professional.


Two years ago, I was selected as the Volunteer Chapter Leader of the Year and given an honorary lifetime membership in the association. When I was writing my acceptance speech, I realized two important factors that contributed to my success and the growth of our local chapter. As I wrote the words of my speech to articulate these two factors and would eventually struggle to say from the podium, I was greatly humbled by the magnitude of their truth.


The first of these is collaboration. To put it plainly, I've accomplished nothing by myself. I may have served as the pied piper and worked relentlessly to bring people to the table, but unless they were willing to raise their hands and put their shoulders to the flywheel, we wouldn't have moved the organization forward. I simply could not have done it without the many volunteers who answered the call to serve the community.


The second of these factors is gratitude. I called it "the currency of thank you", which is how I paid volunteers for their generous contributions. I learned that when appreciation is given sincerely, consistently, and publicly, it has the power to move unshakable mountains, build energy and momentum, and get things done. By getting into the practice of demonstrating my appreciation for others, I was able to truly understand the privilege of serving.


As I sit at the table over the next few days with some of the world's greatest marketing minds, I bring with me these two factors. I struggle to understand how today's fortune can fit into the valuable lessons I've learned about leadership. On one hand, today's fortune recommends that "I shouldn't overlook my own opportunity", which sounds somewhat selfish to me. On the other hand, my greatest achievements have been a result of the times when I focused less on myself and successfully recognized the efforts of others. Without exception, I've discovered many more opportunities when working together with others than I could have ever found on my own.


I suppose for now, I'll choose to ignore the recommendation on today's fortune and stick with what I know.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Myles Bristowe

Unpackaged in: 

Orlando, FL, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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