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Ted Silverman
San Diego, CA, USA
Ted Silverman leads D2C Marketing & Analytics at Mattel, Inc., where he creates data-driven, customer-centric experiences that drive revenue and maximize customer value. Passionate about connecting brands and consumers, Ted leverages VOC and behavioral data to craft personalized, omni-channel experiences. With a proven track record in growth marketing and CRM strategies, Ted excels in managing P&Ls, mentoring teams, and driving impactful, measurable outcomes.
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