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Georgann Smith
Des Moines, IA, USA
Georgann Smith is the Director of Business Marketing Strategy and Experience Capabilities at TruStage, leading a team of customer-centric strategists. With 30 years of expertise in marketing, customer experience, and culture, she drives value by keeping customers at the center. Georgann excels in fostering curiosity, empathy, inclusivity, and adaptability to achieve transformational change while preserving foundational values.
I first first met Georgeann when she was serving as the president of the Iowa Chapter of the American Marketing Association, and I was president of the Boston chapter. Our paths crossed again years later when I was recruited into the credit union space to help drive awareness for the industry.
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