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You will inherit money and jewelry.

Rose Cahill
Today's fortune submitted by:
Rose Cahill

Franklin, MA, USA

Rose Cahill, a Licensed Sales Agent at UnitedHealth Group, specializes in Medicare Solutions. She's renowned for her strategic approach in the insurance industry, building strong business relationships, and her ability to exceed sales goals. Rose's collaborative management style and integrity make her a trusted advisor, respected by clients and colleagues alike for her expertise and consultative sales approach.

I had a chance to work with Rose who is a totally fearless marketer. She was always ready to embrace the innovative strategies I proposed. I am always inspired by her bold vision and relentless drive.

Accept Your Inheritance.

Today's Marketing Cookie is based on a true story that happens every day.


The position of head of marketing for a company changes hands almost as often as that of a head coach for professional sports teams. In fact, the average lifespan of a Chief Marketing Officer within the same company is only about 22 months. This frequent turnover happens because shareholders and investors demand aggressive growth year after year. The main way to achieve this is to enhance marketing and generate more leads. When sales stagnate, the head of marketing is usually fired, and a new chief is brought in to "shake things up."


New marketing chiefs often discard everything their predecessors built, from firing the current agency and dismantling programs to rebuilding the website and rebranding the company. This leads to a loss of institutional knowledge as the team changes, and the same old mistakes begin to recur. Sales continue to decline due to the time and cost overruns of "rebuilding."


The pressure mounts as the fiscal year ends, and the new agency is pushed to deliver miracles. They manage to move the needle just before the year's end, and the marketing head convinces the Board that the sharp upturn in the last two months bodes well for the future.


He survives another year, but the initial gains from new campaigns and a redesigned website fade, falling into old traps of ineffective advertising and low-quality leads. By the third quarter of the second year, the trend flattens, and sales stagnate. The extensive "rebuilding" leaves the company no better off than before, leading to the inevitable firing of the marketing head after 22 months, continuing the cycle.


Each head of marketing had learned valuable lessons about their audience and lead quality, starting promising programs that could have succeeded if not prematurely cut short.


When you're brought in to "shake things up," consider retaining what works. Understanding the existing team's knowledge about pitfalls can be advantageous. Being humble enough to build on the established foundation rather than starting anew might just help you break the cycle and last longer than 22 months. Look at your inheritance as a gift, and use it wisely.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Rose Cahill

Unpackaged in: 

Franklin, MA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"You might as well buy something while you're here."

What marketing says:

"You must be present to win."

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by Myles Bristowe

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