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When weaving nets, all threads count.

Ivan Schneider
Today's fortune submitted by:
Ivan Schneider

Seattle, WA, USA

Ivan Schneider, with a tech background from Carnegie Mellon and Vanderbilt, began with early graphical interfaces and now innovates with Microsoft Power Platform. A proponent of low-code/no-code tech, he supports the citizen developer movement. Ivan is a writer, project planner, and consultant, focusing on empowering citizen developers via his weekly newsletter, Model Citizen Developer.

Unified Marketing.

Today's Marketing Cookie practically writes itself! Unified Marketing is a term I came up with years ago. It is quite literally a function of weaving channels together to form a net that effectively captures more qualified prospects. When I was a young and naive marketer, I put all my chips on digital marketing and ignored traditional channels.


Over the years, I have seen firsthand, how effective multi-channel marketing can be. By mixing traditional channels with new media, everything performs better. At conferences across the country, there's one fearless client in particular I love to speak about because she permitted us to try absolutely anything.


We had to generate the over 45,000 high-quality leads each year, on a limited budget. We connected TV and radio advertising, billboards, prints ads direct mail and email campaigns together with a wide range of digital advertising all leading prospects to landing pages. 


We integrated events with mobile marketing and social media, and unified all of the channels together through a behavior-based, lead nurture program. With every channel we unified together, we saw a greater lift in leads through each channel than we would have when operating them in silos. In order to get more leads, you need to start weaving your net with more threads.

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Ivan Schneider

Unpackaged in: 

Seattle, WA, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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