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Ignore previous cookie.

Jim David
Today's fortune submitted by:
Jim David

Dallas, TX, USA

Jim David, Director of Digital Marketing at Parker University, leads in digital marketing as a speaker. With an MBA from San Francisco State University, he's held roles like President Emeritus of the DFW American Marketing Association. His career spans international work in Europe and Asia and startups. Jim specializes in comprehensive digital marketing strategies, especially in social media across multiple sectors.

Unforgettable.

Today's Marketing Cookie is about standing out.


We are often asked to participate in an agency review by brands hoping to take their marketing and advertising to the next level. Unfortunately, not all agency reviews are created equal. We decline invitations that ask us to produce any form of spec creative. We don't provide our creative ideas for free, and our portfolio is evidence enough of our work. We also decline agency review invitations that ask us to blindly submit an RFP without the opportunity to first meet in person with the decision maker.


When we've been paid to pitch our creative ideas and we've decided to participate in an agency review, everything comes down to chemistry. We will come in with BIG ideas, demonstrate our enthusiasm for their brand, show that we've done our homework, and be likable. People like to work with people they like. It's true. They will see good ideas and great creative from most of the other agencies. They will see enthusiasm and effort from the other agencies too, but one will probably stand out as more likable. With all things being equal, nine times out of ten, the most likable agency will win.


So if you run an agency like me, and you want to stand out, show them what it would be like to work with you. If your ideas and creative are really good, they will stand on their own and speak for themselves. When you make a connection with the people in the room, you become more memorable. If they like you better, the other agencies will fade, and the company may be willing to do as today's fortune says, "Ignore previous cookie."

Nutrition Facts

Serving Size: 1 Cookie

Percent Daily Value

Inspiration

Percent Daily Values are based on the essential nutrients required to maintain a healthy mindset, fostering success in your marketing, prosperity in your career, and fulfillment in your life.

100%

100%

100%

100%

Affirmation

Motivation

Aspiration

Submitted by:

Jim David

Unpackaged in: 

Dallas, TX, USA

Cookie Ingredients:

Ingredient

What marketing is really saying:

"Kid's popcorn, candy and soda: $158."

What marketing says:

"Kid's discounted movie tickets: $8."

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by Myles Bristowe

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