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"You are heading for a land of sunshine."

Today's fortune submitted by:
Myles Bristowe

Orlando, FL, USA

Myles is the founder of Wicked Good Results where he creates lead generation strategies and campaigns for clients with nerdy enthusiasm that turn clicks into new customers.

Go For The Goals!

Today's Marketing Cookie makes a bold prediction about where you are headed. And if you set goals for your marketing, I believe you can get there. Sure, I bump into marketers now and then who float through their role without the pressure of hitting those pesky quarterly numbers or chasing specific targets.

But let's be real, for the majority of us in the marketing world, it's all about crunching those numbers month after month, smashing those quarterly targets, and showing off our growth muscles year after year. The bar's always getting raised, making our goals tougher and pushing us to conjure up more opportunities than a magician pulls rabbits out of a hat.

So, even if your reach exceeds your grasp, sketching out those goals and plotting a course towards them is like drawing your own map to the land of sunshine. Sure, navigating the success of your strategies and tactics is another adventure altogether. But at the very least, you'll get a clear picture of what's lighting up fireworks and what's fizzling out.

by Myles Bristowe

Today's Marketing Cookie

Learn to speak marketing.

"Your money will slip straight out of your wallet."

Actual translation:
What marketing says:

"Our new non-stick surface is worth the price."

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