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"A cheerful letter or message is on its way to you."

Today's fortune submitted by:
Jerry Varner

Midlothian, Virginia, USA

Jerry Varner has been dedicated to student ministry since 1995, is currently Pastor to Students & Young Adults at Southside Church, Richmond VA. Married for 29 years, father of 4, national speaker, and blogger. Passionate about guiding youth, investing in leaders, and hunting for the best cheeseburgers.

Cheerful Message

Today's Marketing Cookie is dedicated to my friend, Jerry Varner. Regardless of geographical distance or the amount of time that goes by, he is a once-in-a-million lifetime friend who will always be there for me, and I for him. There is a special bond between us. I hope you have a great friend like Jerry in your life too.

Jerry started something new today. I had been opening a fortune cookie every morning and writing a marketing blog based on whatever it says, until now. This is the first time I will write a marketing blog based on what it says inside someone else's cookie.

While Jerry doesn't work in marketing, he knows however, that marketing is important to me. By sending this fortune cookie, Jerry is showing his support for my project and cheering my lifelong mission to be the best I can be in marketing. He not only sent me a cheerful message; he made it relevant to what is important to me. Putting others before themselves is what friends do.

Companies should be more like Jerry.

Marketers spend a lot of time, effort, and money pushing special offers to prospects and trying to upsell customers. What if companies spent more time sharing value than just trying to increase the value of their shares?

Companies like Zappos became famous for conducting 'random acts of kindness,' such as shipping shoes overnight for free, even though a customer had selected 10-day ground shipping. This helped create lasting 'friendships' with their customers.

The next time you are looking for a good way to foster stronger relationships with your customers, try to be like Jerry. Look for ways to be more relevant to their needs and begin building a meaningful long-term relationship with the customers you serve."

by Myles Bristowe

Today's Marketing Cookie

Learn to speak marketing.

"Takes only 15 minutes to break."

Actual translation:
What marketing says:

"Takes just 30 minutes to assemble."

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